Applied Intelligence for SMBs
Make AI actually usable.
I help small and mid-sized businesses turn real pain points into working AI processes, from the first idea to a running automation.
Built on Claude, n8n, and Cloudflare
The AI Gap
Everyone talks about AI. Few can actually use it.
Most SMBs sit between two extremes: generic AI strategy reports that never get built, and point tools that solve one thing in isolation. Neither one moves the business forward.
- Repetitive manual work that nobody has automated yet
- AI pilots that never reached production
- No bandwidth to evaluate what actually fits
- Fear of complexity, cost, and vendor lock-in
There is a better path: start with a real pain point, build the complete process, and hand it over running.
What I do
Complete processes, not point tools.
Every engagement ends with something running, not a deck.
Process Automation
From intake to action, fully connected.
- •Email and form intake with AI extraction
- •Decisioning with human-in-the-loop approval
- •Integrates into your existing tools
AI Web Experiences
Professional sites with working AI embedded.
- •Marketing sites that demonstrate capability
- •Embedded assistants and lead qualification
- •This page is a live example
Custom AI Tools
LLM-powered tools for your internal data.
- •Classification, extraction, and enrichment on your documents
- •Works on messy, unstructured data
- •Connects to your existing data exports
AI Strategy, Lightweight
Find where AI actually pays off before building.
- •Two to three high-value process candidates identified
- •Build vs. buy vs. integrate decision
- •Fixed scope, no retainer required
How a project runs
Four steps. One running process.
The fixed price is set before the project starts. The intro call is free. You pay for the outcome, not the hours.
Discover
We map the pain point together: where time is lost, what data exists, and what a successful outcome looks like.
Design
I design the complete process, from first input to final action, before writing a line of code.
Build
I build, test, and iterate. You see working software at every checkpoint, not a reveal at the end.
Hand over
You receive a running process, documentation, and the know-how to operate it. I stay available for questions.
Discover
We map the pain point together: where time is lost, what data exists, and what a successful outcome looks like.
Design
I design the complete process, from first input to final action, before writing a line of code.
Build
I build, test, and iterate. You see working software at every checkpoint, not a reveal at the end.
Hand over
You receive a running process, documentation, and the know-how to operate it. I stay available for questions.
Live demo
See it working.
Talk to the assistant built into this page.
Running live on Claude via a Cloudflare edge function. Ask it anything about W², the services, or how a project typically works.
Hi, I'm the W² assistant. What can I do for you?
Want to talk through something specific? Book a call in the Contact section.
About
The person behind the process.
I'm Maximilian Wörner, the founder of W² Applied Intelligence. I come from Industrial Engineering (M.Sc., KIT) with hands-on experience building AI tools inside large automotive organizations.
I started W² because I kept seeing the same gap: companies understand that AI should help them, but nobody closes the loop between the idea and a running process. That is exactly what I do, for businesses where a dedicated AI team is not an option.
I'm bilingual in German and English, based in Mannheim, and available for projects across the DACH region and remotely.
Maximilian Wörner
Founder, W² Applied Intelligence
Get in touch
Let's talk about your process.
Book a free 30-minute intro call, or drop a message below.